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  • Writer's pictureSophie Wilson

Three Simple Tips to Attract New Customers to your Business



Are you a business owner looking to increase your customer base in the new year? Whether

you are starting a company or you are self-employed, it is important to learn the skill of

client acquisition. If you would like to learn more about the many ways you can connect

with new clients/customers, you’re in the right place.


You can acquire new business from all kinds of unexpected places, but to keep the business

secure and growing, you should have some sort of client acquisition strategy in place. This is

nowhere near as daunting as it might sound, and it can be formed just by following some of

these tips. Keep reading to learn more…


Boss Your Digital Marketing


One of the many benefits of social media marketing is that you do not have to spend any

money on it unless you decide to. By having a polished online presence and posting

consistently on your businesses’ social media, you are off to a flying start.


The internet has made communication so much easier as a whole. Often, you just have to

work hard to help potential clients find you, rather than focus on finding them yourself. You

can do this by keeping an eye on the latest digital marketing trends, posting regularly on

social media, having a clean website, and virtually connecting with people that may be

interested in your services.


Participate In Networking


Networking is a great way to make business connections and gain referrals from those

contacts. There are multiple different ways you can do networking, such as by attending

events, online group Zoom calls, speaking at an event or hosting one, or simply by

contacting your old network, for example former colleagues, or anybody who could lead you to meet your next new client.


Though many people find the idea of networking to be nerve-wracking, it is such a valuable

experience and putting yourself out there will really benefit your business and bring you

more success. Success for yourself personally as you are being brave and connecting with

new people, and also success for the business.


Ask Your Existing Customers For Feedback


This tip is so simple, yet often overlooked. Why not consider sending out a survey, asking

your customers for reviews, or, depending on the industry, having a call once a quarter

which each of your existing clients/customers (if you are a business that provides a service).


By getting honest feedback from your existing customers, you can not only take the steps to

improve the service you are providing them, you can also make your business as a whole

better and stronger each day, which will make you look great and stand out to your target

customers. This way you are not only keeping your existing clients happy, but doing that

further allows you to improve and open doors for new customers. It’s a win-win, and it

helps to keep everyone satisfied.


The Bottom Line


There are many ways to attract new customers to your business, and although some of

them may be out of your comfort zone, they are all worth trying! It’s about what works the

best for you and your business. Have confidence in yourself and your business, and there

will be no stopping you.


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