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  • Writer's pictureSophie Wilson

Five Things All Startups Need

Deciding to start your own business is very exciting, yet quite unnerving. There are so many

things you need to take the time to carefully think about and prepare for.

One great way to help you navigate the tasks you need to complete is to write them down

in the form of a checklist. This will help to highlight the most important things you need to

do in a clear format.

Unsure where to start? We have compiled a list of some of the most essential things

business owners need to turn their dreams of success into a reality. Read on to discover the

tips you don’t want to miss when starting your new business.

A Business Plan

Writing up a detailed business plan will give your business a great starting point. Without a

business plan, you can quickly lose sight of your vision. It is a very important document

because it clearly shows the short and long-term goals of the business. It also details each

crucial step that needs to be done in order for the business to succeed.

There are plenty of examples and templates online that could help you get started with your

business plan. As well as accurately describing your ideas for your business, business plans

should include all financial information and an analysis of the market and your possible


A Brand Identity

This is quite possibly the most exciting step when it comes to starting your own business.

Brand identity is the visible elements of a brand, such as a logo, brand colours or symbols. It

is very significant because it helps your customers to visually recognise your business across

different platforms.

When deciding on your brand identity, ensure to research your competition and target

audience. This will give you an insight on what to avoid doing, but also what your audience

would find engaging.

A Unique Selling Point (USP)

It is so important for start-up businesses to have a USP because this will demonstrate the

need for the company, and it will help the business to stand out from its competitors.

Before investing money into a new business, it’s a good idea to understand the

purpose of your brand and why it exists.

To get started with choosing your USP, research what your competitors are doing and

decide what makes you unique in comparison to them. Remember to have your target

market in mind when deciding your USP as you want it to attract them. If you don’t yet have

a USP, it’s a good idea to go back to square one and try to identify what your USP could be.

Investment and Funding

To allow you to turn the dreams of your new business into a reality, some money will

certainly be required. Hopefully, you will have an idea of the funding you need after writing

up your business plan. Saving money can be challenging, and it can also take some time.

However, there are services out there that can help you receive the necessary investment to

kickstart your business. There are several options, such as applying for a loan, crowdfunding

and angel investors. There are also Government schemes that can help you start and

develop your new business, such as the Help to Grow scheme.

A Business Bank Account

Initially, some start-ups do not see the need for a business bank account. We strongly

recommend that you do set up a business bank account though, as it will help you to avoid

any financial issues for your business in the future. It will increase clarity for you as the

business owner, because not only will it show your business’s funds, it will also allow you

to keep your business expenses separate from your personal ones.

In short, there are many benefits to having a business bank account. There are lots of

different kinds of business bank accounts out there, so we recommend you do some

research and decide which suits your business best. Choosing an account with an overdraft

could help your business during the months when money is tight.

The Bottom Line

So there you have your start-up checklist. All of the above tips can help turn your business

into a fully-fledged success. We hope this article has been helpful to you, and we wish you all the best in your new business venture.

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