top of page
  • Writer's pictureSuzanne Lock Business Services

Boost Your Business: The Importance of Online Visibility for New Business Owners

In today's digital age, having a strong online presence is crucial for the success of any business, especially for new small business owners.

Being visible online allows you to reach a wider audience, build your brand, and ultimately grow your business.

In this blog post, we will discuss the importance of online visibility, how to set up basic social media accounts, and the differences between paid ads and organic traffic.

Why is Online Visibility So Important?

Wider audience: A strong online presence allows you to reach potential customers beyond your immediate geographic area. By being visible online, you can tap into a global market and expand your customer base.

Brand awareness: Having an online presence helps you build your brand and establish credibility. A well-designed website and active social media accounts demonstrate professionalism and make your business more trustworthy in the eyes of potential customers.

Cost-effective marketing: Online marketing is often more cost-effective than traditional forms of advertising, such as print, radio, or television. With targeted online campaigns, you can reach specific demographics and maximize your return on investment.

Improved customer engagement: Being visible online allows you to interact directly with your customers, receive feedback, and address concerns in real-time. This can lead to improved customer satisfaction and increased loyalty.

Setting Up Basic Online Social Accounts

Choose your platforms: First, determine which social media platforms are most relevant to your target audience. Some popular platforms for businesses include Facebook, Instagram, LinkedIn, and Twitter.

Create consistent branding: Use a consistent logo, profile picture, and color scheme across all your social media accounts to create a cohesive brand identity. This will make your business easily recognizable and memorable.

Complete your profiles: Fill out your social media profiles with relevant information about your business, such as contact information, a brief description of your services, and a link to your website.

Post regularly: Create a content plan and schedule regular posts to keep your audience engaged. Share relevant industry news, updates about your business, and interesting content that adds value to your followers.

Paid Ads vs. Organic Traffic

Paid ads: Paid advertising, such as Google Ads or social media ads, allows you to pay for visibility on search engines or social platforms. This can be an effective way to quickly generate traffic and leads for your business. Some advantages of paid ads include targeting specific demographics, controlling your budget, and immediate results.

Organic traffic: Organic traffic refers to visitors who find your website or social media accounts through search engines or other non-paid sources. Building organic traffic requires time and effort, such as creating high-quality content, optimizing your website for search engines, and engaging with your audience on social media. The benefits of organic traffic include increased credibility, long-term results, and a more cost-effective approach.


Being visible online is crucial for the success and growth of your small business. By setting up basic social media accounts and understanding the differences between paid ads and organic traffic, you can create a strong online presence that allows you to reach a wider audience, build your brand, and ultimately grow your business. Embrace the digital age and leverage online visibility to create a thriving, successful business.

bottom of page